Ad campaign aims to lure folks back to BR
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The Baton Rouge Area Chamber has launched a “Welcome Back to Baton Rouge” advertising campaign that targets former Baton Rouge and Louisiana residents living in Atlanta, Dallas and Houston.
Through online and magazine ads designed for that audience, the campaign touts the availability of 15,000 high-paying jobs in the Baton Rouge area market.
“For too long, we have watched our young people leave our region for other areas of the country,” said BRAC Chief Executive Adam Knapp in a news release Tuesday.
“We’re fortunate to have a healthy regional economy and the availability of high-paying, demanding and stimulating careers in our region. That’s why we’re proud to launch this project.”
Major sponsors of the $100,000 campaign, expected to run for several months, are Antares Technology Inc., Ascension Economic Development Corp., Baton Rouge General, IEM Inc., Livingston Economic Development Council Inc., Shaw Group Inc. and West Baton Rouge Chamber of Commerce.
A new Web site drives interest in the region with employer ads as well as relocation and city guide materials.
The Web address is http://www.welcomebacktobr. com, and BRAC is asking that friends and relatives of former residents send those people the link.
Through online and magazine ads designed for that audience, the campaign touts the availability of 15,000 high-paying jobs in the Baton Rouge area market.
“For too long, we have watched our young people leave our region for other areas of the country,” said BRAC Chief Executive Adam Knapp in a news release Tuesday.
“We’re fortunate to have a healthy regional economy and the availability of high-paying, demanding and stimulating careers in our region. That’s why we’re proud to launch this project.”
Major sponsors of the $100,000 campaign, expected to run for several months, are Antares Technology Inc., Ascension Economic Development Corp., Baton Rouge General, IEM Inc., Livingston Economic Development Council Inc., Shaw Group Inc. and West Baton Rouge Chamber of Commerce.
A new Web site drives interest in the region with employer ads as well as relocation and city guide materials.
The Web address is http://www.welcomebacktobr. com, and BRAC is asking that friends and relatives of former residents send those people the link.
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