Ellen Kennon, interior designer, has created an Internet-based interior paint company. The paints are called full-spectrum, have more pigments than usual. She sells all over country.
The Ellen Kennon File
COMPANY: Ellen Kennon Full Spectrum Paints PRODUCT:84 colors of full-spectrum paints, blended with up to seven or eight pigments — a process that produces colors that “more closely mimic naturally occurring substances with infinite color and variation, like stone, rock and water.” The paints are grouped into four palettes — Nature’s Palette, Ethereal Mists, Coastal Colors and Magical Gems. COST: About $49 per gallon. For $22, shoppers can purchase a set of 3-inch-by-4-inch samples of every color, with the purchase price going toward their first purchase of three or more gallons of paint. Other sample sizes are available at various prices, as well as a two-ounce sample jar of paint for $4, plus shipping. RETAILING: Has a Web site at http://www.ellenkennon.com. ICI Paints, which operates more than 500 stores in the United States, allows customers to fax, phone or e-mail their orders into Kennon, then pick up thr product blended at their nearest ICI store.