2theadvocate.com | Media Kit | Advertising Special Sections Calendar — Baton Rouge, LA
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MEDIA KIT

For more information about these special sections, call your account respresentative or Display Advertising at 225.388.0245

2006 Calendar of Advertising Opportunities


In order to get an ad in the following sections, call your ad representative at least a week prior to the publication dates listed below.
February
BRIDES - The Brides section attracts young couples as they begin their lives together. This comprehensive section covers everything about ceremonies, receptions, honeymoons, gift suggestions and more. Tabloid format. Published Sunday, February 5.
March

SPRING HOME AND GARDEN - This is a perennial favorite with Advocate readers because it's about some of their favorite pastimes. The Spring Home and Garden section covers lawns, gardens, homes and pools. Tabloid format. Published Thursday, March 9.

SPRING FASHION - The Advocate's award-winning People section prepares the Spring Fashion section with Baton Rouge in mind. The section features styles that suit your customers' lifestyles. It provides the perfect compliment to your fashion merchandise. Full size format. Published Sunday, March 26.

April

Life After 50 - This energetic section recognizes the growing segment of seniors who are determined to live their lives to the fullest. The section will also serve as the program guide for the Life After 50 Expo, which will be presented by The Advocate and WBRZ Channel 2. Tabloid format. Published Thursday, April 6.

VACATION AND TRAVEL - The Vacation and Travel section arrives just in time for readers planning their summer vacations. It covers resorts, cruises and popular destinations. It also includes a pull-out Gulf Coast Guide, which many Advocate readers use as an information source all summer long. Tabloid format. Published Sunday, April 23. 

May
MOMS, DADS & GRADS - This expanded section celebrates the seaso for Mother's Day, Father's Day and graduations. Readers use it as a source for the perfect gift Tabloid format. Published Tuesday, May 2.

June
WHERE WE LIVE - Advocate readers rely on this convenient directory all though the year. It's a great information source for community services, daycare centers, schools, churches, hospitals and cultural attractions. Tabloid format. Published Thursday, June 22.

 

July
BACK TO SCHOOL - Parents use the Back to School section as a shopping guide for their children's schools supplies, clothing and athletic equipment. This section also provides information on local public and private schools. Full size format. Published Thursday, July 20.

 

August
PENNINGTON BALLOON NATIONALS - As the official program guide for both the Louisiana Balloon State Championship and the North American Balloon Association National Championship, this section includes photographs of all the participating balloons, features about the participants, maps and schedules. Tabloid format. Published Tuesday, August 1.

FOOTBALL 2005 - This section consistently wins awards for its thorough coverage of high school, college and pro football. As an extra bonus, advertisers who purchase half-page or larger ads get free posters featuring LSU and Southern schedules to give to their enthusiastic fans. Tabloid format. Published Sunday, August 20.

 

September
FALL VACATION & GOLF GUIDE - This golf and Gulf Coast travel guide inspires Louisiana's golfers to hit the road. It features golfing and fun activities in Louisiana, Mississippi, Alabama, Florida and Texas. The section reaches more than 392,000 Advocate readers, and an over-print, which is available free in Louisiana's golf pro shops, reaches thousands of serious golfers. Tabloid format. Published Sunday, September 10.

OUTDOOR LOUISIANA - Outdoor Louisiana covers the latest information about The Advocate readers' favorit outdoor recreations: hunting, fishing, camping and boating. Tabloid format. Published Sunday, September 24.

 

October
NEW CAR PREVIEW - This full-sized special section will feature detailed descriptions of the newest cards, trucks, vans and SUV's including domestic and foreign vehicles. It will also include information on the newest technology. Full size format. Published Sunday, October 22.

 

November

CHRISTMAS GIFT GUIDE - This indexed catalog of gift ideas features modular ads decorated in free red or green spot color. Thousands of enthusiastic readers participate in the Gife Guide's reindeer contest, which invoves a drawing for $500 in gift certificates. Tabloid format. Published Thursday, November 30.   

December

 

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