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The Advocate Live Edition

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WEB MEDIA KIT

Audience and Market

The growth of the Web has enabled advertisers and marketers to tap into a medium that offers creative and effective advertising solutions. In addition, you can gain access to key customers who are often difficult to reach with traditional media.

Top Five Reasons to Advertise Online:

#1: Audience/Reach -- 2theadvocate.com is the most visited commercial Web site in the Baton Rouge Metro Market.

  • 11.3 million page views per month
  • 1.2 million unique visitors each month
#2: Internet Demographics* -- More than a third of active Internet users -- 55 million adults -- visited newspaper Web sites in November 2005, a 30% increase from the same period in 2004. They tend to be younger, better educated and more active users than Internet users generally. In addition:
  • 31% more likely to hold professional or managerial positions
  • 46% more likely to have a post-graduate degree
  • 27% more likely to earn $100,000 or more annually

#3: Cost Effectiveness -- Online advertising is a fraction of the cost of traditional media

#4: Speed -- Immediate posting and response are clear advantages of 2theadvocate.com

#5: Flexibility -- Custom tailored packages are available

*Sources -- 2006 Newspaper Association of America survey and 2theadvocate.com statistics via Omniture and Clickability

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